TransferWise is known for its provocative marketing stunts — particularly those involving nudity.
In January 2015, the Estonian bucks shift app directed twelve almost undressing workers running through London to protest banks’ “unfair exchange rates.” It has been in internet marketing once again in January, lead a 200-strong underwear-only march through structure streets in New York to enjoy his or her introduction in america.
Perhaps even the founders have seen a go: in Summer 2014, Taavet Hinrikus and Kristo Kaarmann stripped down to their unique underpants besides a large number of staff members in the town of newcastle to demonstrate exactly how, they said, the banks “screw you by billing huge hidden expense.”
But TransferWise was a lesser amount of thinking about risque strategies any time they’re not assisting to increase the business.
Dimo Trifonov certainly is the president and Chief Executive Officer of 3nder, a different internet dating app. They targets polyamory, twist, and alternative erectile choices, outlining by itself as a “way up to now brilliant men and women close to you who’re crazy, fascinated and open-minded.” (it has in addition started identified as “Tinder for threesomes.”) It’s got 650,000 consumers — 70,000 which are in the UK, exactly where Trifonov is situated — and manages 3 million emails monthly.